Expert Mode from The Agile Brand Guide®

Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI

Nov 15, 2025

The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders.  The rapid advancement of AI adoption has only intensified this dilemma, introducing new complexities and considerations.  While cost and time remain important factors, AI brings with it a need to…

#740: Navigating Build vs. Buy with Luv Kapur, Bit

#740: Navigating Build vs. Buy with Luv Kapur, Bit

Sep 24, 2025

Today, we’re going to talk about navigating the increasingly complex “build vs. buy” dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I’d like to welcome, Luv Kapur, Staff Engineering Lead at Bit.


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