Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders. The rapid advancement of AI adoption has only intensified this dilemma, introducing new complexities and considerations. While cost and time remain important factors, AI brings with it a need to carefully evaluate data control, contextual relevance, and the ever-increasing pace of technological change.
