Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it demands a strategic, data-driven commitment to the entire customer journey. Though it might be tempting to treat customer experience (CX) initiatives as purely “soft” endeavors, tying them directly to business outcomes can yield powerful results that spark organization-wide transformations. One enterprise that has excelled in this arena is DHL Supply Chain, part of the global DHL family, which has successfully demonstrated how meaningful CX programs can drive measurable commercial and operational benefits.
