Tag: Expedia Group

This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it lives on a different brand’s dashboards, or in a different agency’s deck.

New global research finds most travelers make significant non-travel purchases tied to their trips, presenting a unique market opportunity for non-travel brands to reach a valuable consumer segment  

A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their trips. This behavior presents …

Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. This article was written by Greg Kihlström for MarTech.

Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI. The study showcases how travelers feel, react and engage with travel-related content, finding six ingredients that spark the feeling of wanderlust…