Expedia Group Study Reveals Travelers Are High-Value Consumers, Spending $500+ Per Trip on Non-Travel Purchases
New global research finds most travelers make significant non-travel purchases tied to their trips, presenting a unique market opportunity for non-travel brands to reach a valuable consumer segment
Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending
A recent study by Expedia Group Advertising reveals that travelers are a uniquely valuable consumer segment, consistently making significant non-travel purchases before, during, and after their…
MarTech: How marketers can spark traveler wanderlust with emotion, authenticity and video
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. This article was written by…
Expedia Group Study Reveals New Insights in Travel Content Amid AI Boom
Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world…
