Expert Mode: From Insight to Intervention: The New Frontier of Digital Experience
For those of us leading marketing, product, and customer experience teams in the enterprise, the dashboard has become a familiar, if sometimes frustrating, companion. We are awash in data—clickstreams, heatmaps, conversion funnels, and session replays. We can tell, often with excruciating detail, what is happening on our digital properties.…
#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers
Today, we’re going to talk about a strategic evolution in digital experience management: moving beyond passively observing user behavior to actively intervening and guiding users toward success, directly within the product. We’ll explore how this shift is being accelerated by strategic acquisitions and how it empowers product, marketing, and…
Fullstory acquires Usetiful, turning digital insights into decisive actions
Fullstory, a leading behavioral data company, today announced its acquisition of Usetiful, a top-rated digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition extends Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including greater feature adoption, higher user…
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and more like whack-a-mole with broken UI elements. After reviewing 9.5 billion web sessions, 4.1 billion mobile sessions, and a casual 945 billion events,…
Research: Consumer Mobile Frustration Is Rising – And It’s Costing Brands
Businesses are losing customers to confusion and broken pages, as Fullstory research reveals mobile error clicks rose 667% YoY
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