Fullstory acquires Usetiful, turning digital insights into decisive actions

Agile Brand Guide on November 3, 2025

Fullstory, a leading behavioral data company, today announced its acquisition of Usetiful, a top-rated digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition extends Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including greater feature adoption, higher user engagement, and improved conversion rates.  

Mobile UX: The Hidden Cost of Rage Taps and Dead Ends

Agile Brand Guide on August 4, 2025

Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now looks less like effortless swiping and more like whack-a-mole with broken UI elements.
After reviewing 9.5 billion web sessions, 4.1 billion mobile sessions, and a casual 945 billion events, the study shows mobile error clicks up 667 percent year over year and dead clicks hovering at 929 per 1,000
sessions—enough to make even the most patient consumer consider carrier pigeons.

The Agile Brand Guide
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