Tag: Harris Poll

According to The Harris Poll’s October 2026 “The Rise of Kidulting Report,” this market represents a substantial, yet often underestimated, opportunity for enterprises. Senior marketing and CX leaders must understand the motivations behind this behavior to develop targeted strategies that foster loyalty and drive measurable growth.

New research from TFC finds that as AI accelerates, the one thing it cannot replicate is the experience of being there — and reveals how Connection, Credibility, and Conviction close the gap between knowing and believing to multiply the impact of live.

The Harris Poll’s “The Gen Z & Religion Report” provides compelling evidence that this generation is actively engaged with faith and spirituality, seeking agency and strong community ties in an unpredictable world. For enterprise leaders, this understanding is not merely academic; it is foundational for developing customer-centric strategies that…

Survey reveals expectations of younger employees; declining interest in AI among employers

The Harris Poll’s annual AutoTECHCAST study, based on over 20 years of tracking more than 10,000 consumers and 40 emerging technologies, provides a comprehensive view into this dynamic landscape. This article translates key findings from AutoTECHCAST 2026 into actionable insights for enterprise leaders navigating the future of automotive innovation.

Gen Z represents a pivotal consumer segment, yet their weekend habits, as illuminated by The Harris Poll’s The Gen Z Weekend Report, diverge significantly from previous generations. This demographic, aged 18-29, is characterized by a “connection paradox” — highly digitally connected yet experiencing significant loneliness — coupled with a…

State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and public policy. For senior marketing and CX leaders, understanding these dynamics is critical for developing relevant products, services, and engagement strategies that resonate…

This article was written by Greg Kihlström for CMSWire. Most brands treat travel data as somebody else’s category. Unless you sell flights or hotel rooms, it lives on a different brand’s dashboards, or in a different agency’s deck.

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that Personal Connection explains over half of the variance in overall brand equity among Gen Z. This correlation intensifies within finance, banking, and digital…

A Harris Poll conducted in February 2026 reveals a complex paradox: Gen Z relies heavily on TikTok for cultural content, yet exhibits growing distrust, content fatigue, and a desire for more authentic digital experiences.