Tag: Harris Poll

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that Personal Connection explains over half of the variance in overall brand equity among Gen Z. This correlation intensifies within finance, banking, and digital…

A Harris Poll conducted in February 2026 reveals a complex paradox: Gen Z relies heavily on TikTok for cultural content, yet exhibits growing distrust, content fatigue, and a desire for more authentic digital experiences.

Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift coincides with a decline in trust in traditional institutions and …

Harris QuestRQ’s always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll’s Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform.

The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief in corporations’ ability to meet these demands is lagging. This erosion of confidence is compounded by a rapidly evolving information environment, where Generative AI (GenAI) is reshaping how stakeholders…

The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly gaining traction. This dual evolution presents a strategic imperative for rights holders, leagues, and media partners: to bridge a “joy gap” between current…

QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric captures how perception is changing, often before shifts in…

The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide Retirement Institute® and The Harris Poll, reveals critical insights…

The “Signals From The Stage” report from the 2025 ANA Masters of Marketing Conference provides a critical roadmap for senior marketing and CX leaders. As 2026 approaches, the path to sustained brand growth requires a balanced approach: prioritizing authentic, real-world engagement, responsibly integrating AI into discovery and purchase, and…

By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make about how to work with artificial intelligence.