an artist s illustration of artificial intelligence ai this image is a positive imagining of humanities future with ai enabled fusion as the primary energy source it was created by art

IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders

Feb 28, 2026

While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and…

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