ISM’s Paul Brenner and IAB’s Collin Colburn on in-store retail media measurement: the barrier to scale is alignment, not technology
ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.
Ask how the number was built before you spend against it. Martech Futurist | August 8, 2026
Gartner, IAB, Cloudflare, and a candid APAC agency panel all landed in the same week on one question: what evidence quality does a number need before a CMO can spend against it. A practitioner’s read on grading AI measurement.
Yesterday’s Marketing Technology & AI News | August 5, 2026
IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.
Yesterday’s Marketing Technology & AI News | July 31, 2026
Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.
IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and…
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