IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain

IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain

Sep 3, 2026

IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

Hupside demo with Jonathan Aberman
One Amazing Thing

One Amazing Thing About Hupside with Jonathan Aberman

Optimizely’s Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human
The Agile Brand with Greg Kihlström

Optimizely’s Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human

Canva CMO Meghan Gendelman on brand as infrastructure: stop policing brand, start arguing throughput
The Agile Brand with Greg Kihlström

Canva CMO Meghan Gendelman on brand as infrastructure: stop policing brand, start arguing throughput

One Amazing Thing About Optimizely Virtual Teammates with Kevin Li
One Amazing Thing

One Amazing Thing Optimizely Virtual Teammates with Kevin Li

Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg
The Agile Brand with Greg Kihlström

Scrunch’s Head of Marketing Kevin White on being cited, not just found: why ChatGPT referral traffic is only the tip of the iceberg


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.