Expert Mode: The Case for a Journey Management Reboot
Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases in the modern marketing lexicon. We map them, we analyze them,…
New Book Launches Global Framework for Customer Experience Transformation
Global CX innovator Raymond Gerber has released his groundbreaking book, Journey to Customer Obsession: A Blueprint for CX Maturity and Enterprise Transformation, now available on Amazon in hardcover, paperback, and Kindle…
#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
Today, we’re going to talk about the exciting new Institute for Journey Management and how it’s helping businesses unlock the power of customer-centricity in a complex…
