Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s MarTech, AI & CX News | October 15, 2026

Oct 15, 2026

Martech news for October 14, 2026: Product.ai finds 21.6% of AI shoppers let an assistant buy, Raptive says cited sources lift AI trust to 77%, plus Lifesight.

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Your First-Party Data Can’t Tell You Whether the Ad Worked, with Rajeev Nair from Lifesight

Sep 21, 2026

Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

Treasure AI’s Brenno Valerio on the right time to change martech: prove one or two workflows before you consolidate
The Agile Brand with Greg Kihlström

Treasure AI’s Brenno Valerio on the right time to change martech: prove one or two workflows before you consolidate

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
The Agile Brand with Greg Kihlström

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

How RCS Messaging Turns Texting Into an App Store (Jest Demo)
One Amazing Thing

One Amazing Thing About Jest with Deyan Vitanov

Spotlight’s John Rockhold on influence orchestration: why earned authority now outweighs owned content
The Agile Brand with Greg Kihlström

Spotlight’s John Rockhold on influence orchestration: why earned authority now outweighs owned content

Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand
The Agile Brand with Greg Kihlström

Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance (opens in a new tab)
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.