Tag: LinkedIn

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three major reports dropped simultaneously on June 14–15, 2026, and together they paint a picture that every CMO needs to read carefully before approving another…

The practical decisions CMOs need to make are not about which AI tools to buy. They are about whether their organizations have the process discipline, data quality, and governance structures to make any AI investment pay off. The announcements below illustrate both the opportunity and the operational gap in…

The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.

Today, LinkedIn’s Labor Market Report: Building a Future of Work That Works reveals a labor market showing signs of growth, fueled by the more than 1.3 million new jobs globally that have emerged due to new technology and broader workforce shifts. These roles are giving rise to the new collar era,…