AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026

AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026

May 29, 2026

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

Catch the latest episodes of our shows

Vasion Chief Strategy Officer JD Carter on Building a responsive brand
The Agile Brand with Greg Kihlström

Vasion Chief Strategy Officer JD Carter on Building a responsive brand

Mintegral’s Phoena Pang on the new playbook for performance marketing
The Agile Brand with Greg Kihlström

Mintegral’s Phoena Pang on the new playbook for performance marketing

One Amazing Thing About Extuitive with Pavan Pant
One Amazing Thing

One Amazing Thing About Extuitive with Pavan Pant

Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
The Agile Brand with Greg Kihlström

Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead

Intuit Mailchimp’s Head of Email Product discusses removing friction from martech
The Agile Brand with Greg Kihlström

Intuit Mailchimp’s Head of Email Product discusses removing friction from martech


Listen to the latest episode of The Agile Brand podcast here: