AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026

AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026

May 29, 2026

The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

ISM’s Paul Brenner and IAB’s Collin Colburn on why the old rules no longer apply to retail media measurement
The Agile Brand with Greg Kihlström

ISM’s Paul Brenner and IAB’s Collin Colburn on why the old rules no longer apply to retail media measurement

B2B Agility with Greg Kihlström podcast
B2B Agility with Greg Kihlström

Luma’s Prince Boucher on building AI as a core capability, not just a pilot project

AdRoll’s Alison Clark on connecting CTV to an omnichannel approach
The Agile Brand with Greg Kihlström

AdRoll’s Alison Clark on connecting CTV to an omnichannel approach

One Amazing Thing About NavMe with Suhas Malempati
One Amazing Thing

One Amazing Thing About Eikona with Nir Weingarten

OX’s Jenna Kennedy and Guy Gunter Home’s William Webster on B2B and B2C in one storefront: B2B is built into Shopify Plus, real-time pricing and inventory weren’t
The Agile Brand with Greg Kihlström

OX’s Jenna Kennedy and Guy Gunter Home’s William Webster on B2B and B2C in one storefront: B2B is built into Shopify Plus, real-time pricing and inventory weren’t


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.