Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy

Marketing AI Institute’s Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy

Sep 7, 2026

Marketing AI Institute’s Mike Kaput on why only ~25% of organizations scale AI with a strategy, and what separates a pilot that demos well from a real capability.

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