Tag: Markup AI

Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline narrative and the operational reality are not the same thing. Nearly every vendor is now using the term “agentic AI,” but the announcements break…

The question is no longer if we can use AI to create content, but rather how we can do so without inadvertently dissolving our brand identity into a generic, machine-written slurry. The promise of exponential content volume and velocity has brought with it a paradox: the more content we…

Today, we’re going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I’d like to welcome, Matt Blumberg, CEO at Markup…