The tools are ahead of the strategy. The strategy is ahead of the operations. Martech Futurist | April 26, 2026

The tools are ahead of the strategy. The strategy is ahead of the operations. Martech Futurist | April 26, 2026

Apr 28, 2026

AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying, but…

MarTech Futurist by Greg Kihlström

The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026

Mar 12, 2026

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data…

MarTech Futurist by Greg Kihlström

AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026

Mar 9, 2026

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools.…


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