#579: Creating forever customers with Michael Mallett, Medallia
Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product – CX…
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now routinely apply AI in their marketing operations, with 16% extending its use directly into…
Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers
A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary drivers. This trend contributes to an annual industry cost estimated at $890 billion, representing…
Addressing the Enterprise Risk of Shadow AI in the Workplace
A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their…
Enterprise AI: Navigating Heightened Public Anxiety Around Regulation and Privacy
A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these…
Bridging the Retirement Readiness Gap: Engaging Gen X Investors Effectively
The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide…
