Tag: Shutterstock

An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs

The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make decisions without human intervention at each step. Salesforce, GrowthLoop, Adobe, Demandbase, GoodData, Airship, and a dozen e-commerce platforms all announced agentic capabilities on…

Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT.

According to recent research from Shutterstock, while global ad spend has surged by 33%, the resulting impact on customers has actually declined by 20%. They call it the “impact gap,” and it’s a multi-billion dollar problem.

The 2025 Creative Impact Report, presented by Shutterstock, offers a data-driven framework to address this, emphasizing that true business value stems not from sheer volume of content, but from strategically deployed, emotionally resonant, and culturally intelligent creative. The report introduces the “Shutterstock Impact Score,” a metric comparing purchase intent…

Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It’s what Shutterstock’s latest research calls the “impact gap,” and we’ll explore why the old playbook of just…