Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization.
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global…
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