Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. It requires not only a deep understanding of marketing principles but…
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta…
