Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with brands across a multitude of touchpoints, often in unpredictable ways. This…
#724: Social commerce and the customer journey with Janna Navarro, Wpromote
Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table…
