Tag: WPromote

The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape.  Consumers engage with brands across a multitude of touchpoints, often in unpredictable ways.  This fragmented journey presents significant challenges for marketers, demanding a shift in strategy and a deeper understanding of how to connect with customers on…

Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes. To help me discuss this topic, I’d like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote.