Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights…
2025’s Top-Performing Ads Showcase The Agility of Authenticity
With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it.…
Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s…
The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage
The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain…
Emotional Ads, Classic Characters and AI: What Made 2025’s Holiday Ads a Hit With Consumers
What puts an ad on the top of the “nice list” this Christmas season? New analysis from Zappi, the leading consumer insights platform, shows that the most…
Strategic Insights for Holiday Advertising: Elevating Impact in the Golden Quarter
Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons…
Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team
With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
