CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
Zappi: CPG at an Inflection Point: Navigating the 2026 Mega-Trends with Data and AI
As shown in Zappi’s report, CPG Mega-Trends: The data, trends & forces reshaping consumer packaged goods, 2026 Edition, this shift necessitates a strategic pivot for CPG…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single celebrity is hired or camera rolls, the only metric that truly…
Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance gap”: women increasingly feel unseen by…
#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Today, we’re going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands…
Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights…
2025’s Top-Performing Ads Showcase The Agility of Authenticity
With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it.…
Expert Mode: The Delicate Balance of Data and Daring in High-Stakes Holiday Creative
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s…
