CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
AI Investment Surges, but Data Fragmentation Blocks Brands from Unlocking Insights, Zappi Study Reveals
Survey finds companies with connected insights report 24-point higher satisfaction — yet half of organizations report their data and insights are fragmented
Americans Are Redefining Fast Food from Budget Item to a ‘Treat’ or ‘Reward’
Fast food is evolving from a cheap convenience into something more indulgent. According to a new survey from consumer insights platform Zappi, nearly one in four U.S. consumers (23%) describe fast food as a “treat” or “reward,” while another 20% see it as a “guilty pleasure.” Just over one in 10 (14%) say that quick-service restaurants (QSRs) are a budget-friendly option.
Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry based on real consumer feedback.
638: What’s the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?
Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.