Tag: Zappi

A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global markets.

With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it. Yet, as we look back at the creative that actually moved the needle, a different story emerges: speed without soul is merely noise.

For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s our Super Bowl, where a single campaign can define brand perception and drive a significant portion of annual revenue.

The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between understanding consumer needs and executing decisive business actions.

What puts an ad on the top of the “nice list” this Christmas season? New analysis from Zappi, the leading consumer insights platform, shows that the most successful campaigns aren’t the flashiest — they’re the ones that made people feel. 

Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons in Advertising: Christmas 2025.” This analysis, encompassing top ads from both the UK and US markets, provides actionable insights for senior marketing and…

With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth

This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.

Survey finds companies with connected insights report 24-point higher satisfaction — yet half of organizations report their data and insights are fragmented

Fast food is evolving from a cheap convenience into something more indulgent. According to a new survey from consumer insights platform Zappi, nearly one in four U.S. consumers (23%) describe fast food as a “treat” or “reward,” while another 20% see it as a “guilty pleasure.” Just over one in…