The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage
The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain…
Emotional Ads, Classic Characters and AI: What Made 2025’s Holiday Ads a Hit With Consumers
What puts an ad on the top of the “nice list” this Christmas season? New analysis from Zappi, the leading consumer insights platform, shows that the most…
Strategic Insights for Holiday Advertising: Elevating Impact in the Golden Quarter
Achieving both short-term sales uplift as well as long-term brand equity requires a strategic, data-informed approach, as highlighted by Zappi’s research into Christmas advertising trends, “Lessons…
Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team
With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth
CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
AI Investment Surges, but Data Fragmentation Blocks Brands from Unlocking Insights, Zappi Study Reveals
Survey finds companies with connected insights report 24-point higher satisfaction — yet half of organizations report their data and insights are fragmented
Americans Are Redefining Fast Food from Budget Item to a ‘Treat’ or ‘Reward’
Fast food is evolving from a cheap convenience into something more indulgent. According to a new survey from consumer insights platform Zappi, nearly one in four U.S.…
Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report…
