AI Investment Surges, but Data Fragmentation Blocks Brands from Unlocking Insights, Zappi Study Reveals
Survey finds companies with connected insights report 24-point higher satisfaction — yet half of organizations report their data and insights are fragmented
Americans Are Redefining Fast Food from Budget Item to a ‘Treat’ or ‘Reward’
Fast food is evolving from a cheap convenience into something more indulgent. According to a new survey from consumer insights platform Zappi, nearly one in four U.S.…
Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report…
638: What’s the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else…
