The Agile Brand with Greg Kihlström® Podcast
Conversations with the marketing leaders making AI, CX, and martech work at enterprise scale.
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Latest Episode:
Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing. We’ll cover: How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention. The shift in talent and technology required, moving from managing campaigns to orchestrating AI agents across the customer journey. The practical first steps for building an “agentic foundation” within a complex enterprise environment, focusing on governance and core systems. To help me discuss this topic, I’d like to welcome Kathleen Managing Director of Marketing and Anuj Mathur, Managing Director of…
Expert mode marketing technology, AI, and CX.
The Agile Brand with Greg Kihlström® is the top-ranked enterprise marketing podcast features the world’s leading brands and platforms talking about the insights, ideas, and approaches that create category leaders and the winning trifecta: happy customers, happy employees, and valuable brands.
Hosted by Greg Kihlström, best selling author, entrepreneur, and advisor to the world’s top brands on marketing technology, AI adoption, and digital transformation.
Listen to the top enterprise marketing podcast.
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Expert mode marketing technology, AI, and Customer Experience
Insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry’s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand with Greg Kihlström podcast is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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The Agile Brand with Greg Kihlström® is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 10 Marketing podcast on Apple, with 850+ episodes and millions of downloads since its launch in 2019.
He has been named the top Marketing and Customer Experience Thought Leader by Thinkers360 2 years in a row. More about Greg Kihlström