This article was based on the interview with Jorrit Steinz of ChannelEngine by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Automation has become an integral part of e-commerce operations, allowing brands and retailers to streamline their processes, improve efficiency, and drive growth in the digital marketplace. One key aspect of automation is the ability to automate repetitive tasks for greater efficiency. By leveraging AI and automation technologies, businesses can save time, reduce errors, and focus on more strategic initiatives.
One of the most effective ways to leverage automation for efficiency is by automating tasks that are repetitive and time-consuming. This includes tasks such as updating stock levels, creating product descriptions, translating texts, and connecting attributes from different systems. By automating these tasks with AI, businesses can save a significant amount of time and resources, allowing them to focus on more important aspects of their operations.
For example, Channel Engine, a platform that serves as an operating system and network for e-commerce businesses, automates product information syndication, stock level synchronization, price optimization, order management, and more. By connecting backend systems to Channel Engine, businesses can instantly access a network of 950 marketplaces and automate the entire e-commerce flow, leaving them more time to strategize and create great products.
In addition to automating repetitive tasks, businesses can also benefit from automation in customer service. By automating order fulfillment, inventory management, and customer inquiries, brands and retailers can provide a seamless shopping experience for their customers, leading to increased satisfaction and loyalty. Automation in customer service also allows businesses to scale their operations more efficiently and handle a larger volume of orders without sacrificing quality.
Looking ahead, the future of e-commerce and marketplace selling is shaping up to be even more dynamic and competitive. Trends such as social commerce, live shopping, and brands taking control of the retail funnel are expected to drive growth in the industry. To adapt to these trends, businesses must be agile, adaptable, and willing to experiment with new channels and technologies.
Automating repetitive tasks is essential for brands and retailers looking to succeed in the competitive e-commerce landscape. By automating order fulfillment, inventory management, and customer inquiries, businesses can streamline their operations, improve efficiency, and drive growth in the digital marketplace. Ultimately, automation is not just a tool for convenience but a strategic necessity for success in today’s fast-paced and evolving e-commerce environment.
