This article was based on the interview with Cathy McPhillips of Marketing AI Institute by Greg Kihlström, AI & Marketing keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Artificial intelligence (AI) in marketing is evolving rapidly, with new developments and advancements happening at a fast pace.
In a recent podcast episode of The Agile Brand, Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, discussed the current state of AI in marketing and shared insights on what leaders and companies should be doing to stay ahead in this rapidly changing landscape.
One of the key points that Cathy highlighted was the shift from automating tasks and looking for efficiency gains to creating highly tailored experiences for customers. This shift towards creating more meaningful customer experiences is a significant development in the field of AI in marketing. Companies are now focusing on using AI to deliver personalized and targeted experiences to their customers, rather than just saving time and resources.
Another important aspect that Cathy touched upon was the growing emphasis on ethics in AI in marketing. As AI technologies become more advanced and powerful, it is crucial for companies to ensure that they are using these technologies ethically and responsibly. This includes being more methodical and deliberate in their approach to implementing AI solutions and taking the time to consider the ethical implications of their actions.
In addition to these trends, Cathy also discussed the increasing startup activity in the AI in marketing space. With a growing number of AI-related startups entering the market, there is a lot of innovation and competition in the space. However, there is also the potential for rapid consolidation in the months ahead, as companies look to differentiate themselves and establish their place in the market.
Overall, AI in marketing is evolving rapidly, with companies focusing on creating more personalized experiences for customers, prioritizing ethics in their use of AI technologies, and navigating the competitive landscape of the industry. It is essential for leaders and companies to stay informed about the latest developments in AI in marketing and adapt their strategies accordingly to stay ahead in this dynamic and evolving field.
