The role of process and organization in driving organizational success
This article was based on the interview with Michael Vanderhoof of Charles Schwab by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Process and organization drive success in any organization. By following a structured approach, organizations can create a more objective way of working towards their goals, rather than relying on temporary and intangible relationships or personalities.
In the podcast interview, Michael Vanderhoof of Charles Schwab emphasizes the importance of process, organizational structures, and frameworks in achieving ultimate outcomes for the organization or team. One key aspect of success in organizations is alignment. When everyone in the organization is aligned with the broader strategy and working within the same framework, it ensures that all efforts are directed towards providing the right value for customers or clients. This alignment helps in creating a cohesive and efficient working environment where everyone is moving in the same direction towards a common goal.
Vanderhoof also discusses the challenges that organizations may face when adopting digital experimentation and personalization, especially if they are not used to it. There can be a disconnect between the expectations of implementing new technologies and the actual reality of standing them up. It requires a transformation within the organization, particularly in terms of tech architecture and data infrastructure, to fully leverage the benefits of experimentation and personalization.
Clear alignment is essential for driving long-term success within an organization. By aligning goals and incentives, organizations can foster collaboration, improve decision-making, and drive better results. Leadership involvement is crucial in setting the tone for alignment and ensuring that all teams are working towards a common goal.
By following a clear alignment strategy, organizations can overcome challenges and achieve sustainable growth and success. Process and organization play a crucial role in driving this alignment and ultimately leading to success in the competitive business landscape.
