Donna Dror, CEO of Usercentrics, says data transparency has moved onto the P&L: over half of consumers will pay more for brands that are clear about how AI uses their data. She and Greg Kihlström get into what that changes.
Transparency is a pricing input, not a legal cost. Usercentrics research found 47% of consumers have already taken a revenue-affecting action — canceling, switching, cutting spend — over how a brand handles AI and their data.
“Accept all” is in structural decline. Roughly half of consumers click it less often than they did three years ago, which means smaller data sets feeding the same targets, and a planning and measurement problem marketing teams have not yet solved.
Naming the category isn’t disclosure. Privacy-aware consumers are about three times more comfortable with AI personalization than privacy-unaware ones — Dror discusses why brands now have to say what the AI actually does with the data, not just that they use it.
Dror and Kihlström also cover the U.S. state-by-state privacy patchwork, and whether consent moves off the website entirely to browser-level controls and personal data agents.
About Donna Dror
Donna Dror is CEO of Usercentrics, a global consent management and privacy technology platform that helps businesses turn regulatory compliance into a growth lever. Under her leadership, Usercentrics surpassed $117M in Annual Recurring Revenue in August 2025 – a milestone reached by fewer than 200 private companies worldwide. Her leadership has been recognized with a Stevie® Award for Female CEO of the Year.
Donna has also spent the last nearly seven years at Full In Partners, a software-focused early growth fund, where she has been working closely with portfolio companies on organizational design, go-to-market strategy, and operational scale.
Earlier, she spent eight years on the senior leadership team at Similarweb (NYSE: SMWB), helping scale the company from $10M to $150M in ARR and contributing to its successful IPO in 2021, experience that shaped her approach to building durable, high-growth technology businesses.
Donna has lived across three continents and has been based in New York for over a decade. She now splits her time between the company’s global offices, with a focus on how privacy infrastructure, AI, and data strategy are converging to reshape digital business.
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