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Why data is essential for decision-making in the enterprise

This article was based on the interview with Alex Castro of 11:59 by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

The podcast episode emphasizes that data is essential for decision-making. Alex Castro from 11:59 asserts that most companies already have the data they need to make the best decisions. They argue that there is no need for magical analysis or reliance on external analysis shops to understand the market. Instead, the focus should be on harvesting the information and connecting the dots within the company.

The speaker encourages leaders to take the time to understand what their data is telling them and not to dismiss it due to biases or a desire to pursue their own ideas. They point out that data exists within the company and that leaders need to open their eyes to it. They caution against relying solely on gut instinct or ideas without backing them up with data. Gut instinct is identified as a bias and is not a reliable basis for decision-making.

The podcast also addresses the issue of bias at both the tactical and strategic levels. The speaker acknowledges that bias exists and that there are numerous cognitive biases that can influence decision-making. They raise the question of what happens when the entire premise of a strategy is wrong. In such cases, it is crucial for leaders to determine whether they are even facing the right direction.

To address bias and ensure alignment, the podcast emphasizes the importance of data. Data provides the reality of a situation and can help leaders understand the feasibility and potential success of their ideas. It is suggested that leaders put their egos aside and rely on data to make informed decisions. While ideas may seem brilliant, the data may reveal that they are not feasible or would be unsuccessful in the market. By looking at the data and aligning decisions with it, companies can avoid potential failures and professional setbacks.

The podcast episode underscores the significance of data in decision-making. It emphasizes the need for leaders to rely on data rather than gut instinct or personal biases. By understanding and analyzing the data within their companies, leaders can make informed decisions that align with market realities. Data-driven decision-making is crucial for successful execution and avoiding potential failures.

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström

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