A lot of effort gets spent on the acquisition of new customers, whether you’re in a B2C or B2B-focused company. But the experience of onboarding customers can have a huge impact on their loyalty and retention. So companies that focus on improving the onboarding experience can take advantage of this key part of the customer journey to build a long-term lasting relationship. Welcome to One Amazing About Rocketlane.
Host Greg Kihlström welcomes Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane and he will be sharing one amazing thing about Rocketlane with us today.
Watch the Episode
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
About Srikrishnan Ganesan
Srikrishnan Ganesan is the co-founder and CEO of Rocketlane, a company specializing in customer onboarding platforms. He has a strong passion for customer experience (CX) and startups. His professional journey includes founding and scaling SaaS businesses over the last decade. Prior to Rocketlane, he co-founded Konotor, a mobile-first user engagement platform that was acquired by Freshworks in 2015. This acquisition turned out to be a significant growth vector for Freshworks, with the product evolving into what is now known as Freshchat.
Resources
Rocketlane Website: https://www.rocketlane.com
Rocketlane on Linkedin: https://www.linkedin.com/company/rocketlane
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
