Month: June 2020

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is…

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is…

A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI.

Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you…

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and…