The Agile Brand Guide to MarTech Stack Evaluation

New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization

The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack

Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.

In this sixth book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of an organization’s marketing technology stack is explored. The Agile Brand Guide: Marketing Operations by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.

The book explores how marketing leaders and aspiring leaders can be successful in their implementation of a Marketing Operations function. The book includes insights and interviews with some of the thought leaders in marketing and customer experience and features a foreword by Brian Browning, VP Technology at Kin + Carta.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.

The Agile Brand Guide: Marketing Operations is available now in print and as an ebook from Amazon and directly from The Agile Brand Guide website at: 

About Agile Brand Guides

Providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.

Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and 

Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), and the fundamentals of Agile Marketing. 

About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. 

He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF). 

Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.

Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing.