Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for Fast Company Executive
Board. When MOps is used effectively, it can provide the structure and
governance to ensure you are starting, executing, and analyzing your
marketing initiatives in the best possible manner.
Do you know what your organization’s marketing technology infrastructure looks like? If not, you may want to do some research and take a closer look.
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide
every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t
possible.
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.
If one of your marketing colleagues has said something similar to, “We
tried Agile, and it didn’t work,” I have a simple response. If it didn’t
work, you weren’t doing it right.
As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!
The following was written by Greg Kihlström for Forbes Agency Council. Y
our marketing technology stack is a critical part of your infrastructure.
It enables you to acquire and retain customers while providing your teams
with the tools they need to be successful in creating, managing and
measuring content, campaigns and customer journeys.
This article was based on a transcript of The Agile Brand with Greg
Kihlström podcast. Today we’re going to talk about digital customer
service, and how it’s now essential for companies in every industry to
embrace it if they haven’t already started doing so. To help me discuss
this topic, I’d like to welcome Ragy Thomas, Founder & CEO, Sprinklr, a provider of enterprise software for customer experience management.
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.
