CMSWire: How the Different Types of Conversational Marketing Tools Work Together
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide…
Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your…
How agile is your Agile Marketing?
If one of your marketing colleagues has said something similar to, “We tried Agile, and it didn’t work,” I have a simple response. If it didn’t…
364: #364: AI and Automation in the Financial Sector with Joe Robinson, Hummingbird
Today we’re going to talk about how AI and automation can help financial organization fight fraud, bias, and create better and safer customer experiences. To help…
Discussing Empathy in Action with Dr. Natalie Petouhoff
The CX Goalkeeper had the great opportunity to interview Dr. Natalie Petouhoff LinkedIn Headline: WSJ Best Selling Author, Speaker, Board Member, Expert In Residence, Strategist in…
363: #363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement…
Forbes: How To Strategically Approach Your Marketing Technology Stack Evaluation
The following was written by Greg Kihlström for Forbes Agency Council. Y our marketing technology stack is a critical part of your infrastructure. It enables you…
Successfully achieving an agile martech strategy
As a marketer in today’s digital age, it can be difficult to keep up with the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies…
