The 4 categories of MarTech platforms
Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As
technology continues to evolve, it is important for marketers to stay
up-to-date on MarTech options that can augment their marketing efforts.
MarTech can be divided into four main categories: customer information,
content & campaign delivery, measurement & reporting, and workflow &
automation. In this article, we will explain each of these categories in
detail and provide examples of how they can improve your marketing efforts.
