Top 10 Picks for Agile Marketing Books
We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
Fast Company: Let’s be real about AI and our work
Here are some ways in which leaders and managers can be realistic about
their teams’ usage of AI tools to enhance their work and be more
productive.
Forbes: Conversations To Have Before Starting With Conversational Marketing
This article was written by Greg Kihlström for Forbes Agency Council. Let’s
face it: Your customers don’t want to wait when they are ready to make a
purchase. With 82% of consumers rating an immediate response as important
when they have a sales question, delivering on that is crucial.
Capitol Communicator: The Agile Brand Guide to MarTech Stack Evaluation
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
CMSWire: How Conversational Marketing Could Enhance Customer Experience
This article was written by Greg Kihlström for CMSWire. How introducing or
augmenting your marketing approach with conversational marketing can cause
you to rethink your approach.
Continuous improvement is key to marketers’ success
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos.
Continuous improvement is the process of constantly analyzing and refining marketing strategies to optimize performance and increase success.
New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you
need to know about generative AI in marketing and why it’s worth paying
attention to.