Exploring the MarTech & CX Landscape
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger…
We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start
In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both…
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
As a CMO or marketing leader, you are constantly striving to achieve and
measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?
Here are some ways in which leaders and managers can be realistic about
their teams’ usage of AI tools to enhance their work and be more
productive.
This article was written by Greg Kihlström for Forbes Agency Council. Let’s
face it: Your customers don’t want to wait when they are ready to make a
purchase. With 82% of consumers rating an immediate response as important
when they have a sales question, delivering on that is crucial.
Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically…
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the…
Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data. To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus. RESOURCES Rainfocus website: The Agile…
