Exploring the MarTech & CX Landscape
Today we’re going to talk about customer education to improve the customer experience, and we’ll be talking about how to improve the employee experience through education as well. To help me discuss this topic, I’d like to welcome Jack Foster,…
This article was written by Greg Kihlström for MarTech. Here’s what you
need to know about generative AI in marketing and why it’s worth paying
attention to.
Let’s look at the three types of Project Management Offices which each have a different type of relationship with teams. Understanding the differences
can help you select the right fit for your organization’s unique needs.
Project management is a crucial part of any business operation. It involves
the planning, coordination, and execution of tasks and resources to achieve
specific goals and objectives. The success of a project heavily depends on
the effective management of different knowledge areas.
In this article, I’m going to walk you through some best practices as you revisit your audience segments to ensure you are getting maximum benefits for both your business and your customers.
Today we’re going to talk about the business value of creating a great
employee experience. To help me discuss this topic, I’d like to welcome
Annette Franz, Founder & CEO of CX Journey, and best-selling author.
Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As
technology continues to evolve, it is important for marketers to stay
up-to-date on MarTech options that can augment their marketing efforts.
MarTech can be divided into four main categories: customer information,
content & campaign delivery, measurement & reporting, and workflow &
automation. In this article, we will explain each of these categories in
detail and provide examples of how they can improve your marketing efforts.
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
Today we’re going to talk about creating best in class personalized, cross-channel customer experiences, using a CDP, AI, orchestration, and more. To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO at Optimove. RESOURCES Optimove…
