Month: July 2024

Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute…

One of the key ways that businesses are transforming customer research is through the use of artificial intelligence (AI). AI has revolutionized the way businesses gather, analyze, and interpret customer data, enabling them to make more informed decisions and drive innovation in their products and services.

Improving Customer Loyalty through Martech and AI-Powered Solutions   Greg Kihlstrom is a best selling author with nearly 20 books on Martech and customer experience management. Greg shares fresh insights into how companies can leverage marketing…

Defining clear goals is crucial when incorporating AI into marketing strategies. Organizations need to have a clear understanding of what they want to achieve with AI technology.

Xactly today announced new research underscoring the need for greater inclusivity and support for women in advancing their sales careers. The research uncovered that women are significantly underrepresented in the sales industry, constituting only 34% of the sales force and a mere 29% of sales managers.

When consumers can get what they want, whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. Joining us today is Jorrit Steinz, Founder & CEO of ChannelEngine, who has built a platform that helps retailers manage their online sales channels more effectively.

 eTail Boston, one of the year’s premier events for e-commerce and digital marketing retail innovators, will take place from August 12 to 15, 2024, at the Boston Marriott Copley Place. This year’s conference will feature presentations, dynamic panel discussions, and interactive roundtables designed to empower retail professionals to navigate…

Does #quantumcomputing sound like science fiction to you? What if I told you that you could design, optimize, execute, and analyze quantum algorithms today? Welcome to One Amazing About Classiq. Today, host Greg Kihlstrom welcomes Erik Garcell, PhD, Head of Technical Marketing at Classiq Technologies to the show and…

Collaboration is key in the world of marketing. By working together as a team, marketers can leverage different perspectives, skills, and experiences to generate faster insights and drive better results. In the podcast transcript, the speaker emphasizes the importance of having group conversations and shedding light on individual limitations…

In this engaging discussion, Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt. Innovation isn’t driven by an epiphany and it is not an unreachable goal, it is the outcome…