Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing technology, but a renewed commitment to the oldest form of marketing—understanding and honoring the individual story?
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the…
Jeremy Fain, CEO of Cognitiv, Named Entrepreneur Of The Year® 2026 New York Finalist by EY US
EY US celebrates ambitious entrepreneurs shaping the future of business New York – April 22, 2026 – Jeremy Fain, CEO and Co-founder of Cognitiv, has been named a finalist for the Entrepreneur Of …
DISQO Names Terri Walter Chief Marketing Officer
Industry Veteran Terri Walter Brings Two Decades of Ad Tech Brand Building and AI Expertise to DISQO’s Next Chapter Of Growth
Capacity Acquires Lang.ai, Adding Agentic AI Analytics to Its Support Automation Platform
Capacity, the AI-powered support automation platform used by more than 20,000 companies, announced the acquisition of Lang.ai, a San Francisco-based AI analytics company that turns unstructured customer data into actionable intelligence using agentic LLM technology.
Hyland Introduces New Agentic and AI‑Driven Innovations to Turn Enterprise Content into Action
Hyland’s latest technology updates embed content intelligence directly into core systems to drive governed automation across regulated industries
MarTech: Synthetic research is a promise with a catch
This article was written for MarTech by Greg Kihlström. We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of lifelike personas can be generated within minutes by vendors promising strong results. But these…
Adobe Introduces Brand Visibility Solution to Redefine Customer Experience Orchestration
Today, at Adobe Summit—the flagship customer experience conference—Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—announced a brand visibility solution that addresses the dual challenge every business faces today: ensuring its brand is visible, accurate and trusted across AI discovery surfaces, while deepening…
Yesterday’s Marketing Technology & AI News | April 21, 2026
The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe Summit served as the week’s gravitational center, pulling in announcements from Omnicom, Knak, StackAdapt, and Shoplazza — all converging on the same architectural shift:…
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
Today, we’re going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We’ll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project,…
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