B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026); McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey,…
Sinch appoints Sophie Cheng as Chief Marketing Officer
Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.
BERA.ai Launches LLM Brand Rankings, Connecting How AI Models See Your Brand to Revenue and Growth
New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand
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