Month: June 2026

Nearly every marketing leader has been told to “do more with AI” — and many of them are now sitting on a pile of pilots, a growing bill, and not …

As marketing leaders, we are in a perpetual state of optimizing the customer experience. We invest heavily in MarTech stacks that promise seamless omnichannel journeys, we commission exhaustive research to map every customer touchpoint, and we build sophisticated data models to predict the next best action. We operate under…

Customer experience (CX) is evolving rapidly, driven by advanced technology and heightened customer expectations. This shift demands a corresponding evolution in how enterprises leverage outsourcing partnerships. The traditional model, focused on cost containment and capacity augmentation, is no longer sufficient. Senior CX leaders are now tasked with transforming outsourcing…

Unveils a new feature that links conversations on Claude, Codex, Gemini or Copilot to the management of processes, with governance, traceability, and measurable results

EXL [NASDAQ: EXLS], a global data and AI company, announced it has achieved Gold Tier Status in the Databricks Partner Program, expanding its collaboration with Databricks to help organizations strengthen their data foundations for enterprise AI through EXLdata.ai and Databricks’ security, governance and lineage capabilities.

The past eighteen months have felt like a gold rush. Every software provider, every agency, and every internal innovation team was staking a claim in the vast, uncharted territory of generative AI. The pressure on marketing leaders was immense—not necessarily to drive results, but simply to do something. Slapping…

Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with Trend Micro, Sentra, Linx Security, Reco, and Netskope each announcing governance or security integrations on the same day. EXL deepened its data partnership with…

Salesforce has introduced Agentforce Help Agent, a pre-packaged autonomous service agent that the company is pairing with an outcome-based pricing model: if the agent doesn’t resolve a customer issue on its own, the interaction is free. The announcement signals a notable shift in how AI customer service is sold,…

Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume of AI product launches (30+ in a single day) reflects an industry in a feature arms race, not a maturity phase. For Chief Marketing…

New all-in-one platform combines AI-driven search, personalization, merchandising, product feed management, and AI assistants to help brands connect the right shoppers to the right products across every channel