Month: November 2026

The 6sense 2026 B2B Buyer Experience Report reveals that B2B buying is not a journey of discovery but one of deliberation, driven by experienced professionals with pre-formed opinions and continuous attention to categories. This necessitates a fundamental shift in GTM strategy to adapt to buyer psychology and journey mechanics.

Martech news for Nov. 2, 2026: 6sense finds the pre-contact favorite wins 82% of B2B deals, Salesforce agrees to buy Cresta, SEON logs 68% weekly AI agent use.

The work Andrew Laffoon and his team are doing at Mixbook serves as a vital case study. They demonstrate that you don’t have to choose between modern technology and timeless values. You can use AI to enhance human creativity, not replace it. You can build for efficiency without optimizing…

Welcome to One Amazing About Asana with Arnab Bose, Chief Product Officer and he will be sharing one amazing thing about Asana Dash with us today.

Ashleigh Cook, CMO at RainFocus, argues that marketing leaders should stop treating events as places where content gets delivered. In her view they’re places where buying decisions speed up, and they should be planned and measured that way.

The deal brings end-to-end voice agents and real-time rep coaching into Service Cloud. Salesforce did not disclose a price but it has been reported at $2.7 billion.

Enterprises can finally show how their AI agents behave with real customers, catch a failure the moment it happens, and make sure it never happens twice

Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on building the Raise Health movement with 100,000 employees, Netflix series as brand channel, and measuring it.