This article was based on the interview with Jon Davids from Influicity by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
User-generated content and reviews play a crucial role in building social credibility and enhancing reputation for businesses. Faith drivers are key elements in reinforcing the message of a brand and building trust among consumers. Jon Davids also highlights the importance of having other people endorse your brand, as their testimonials and reviews carry more weight and credibility than self-promotional content.
One of the key takeaways from the podcast is the idea that businesses often overlook the power of user-generated content and reviews in their marketing strategies. The speaker provides an example of a major national retailer that missed an opportunity to encourage customers to share their experiences on social media platforms. By not including a call to action on receipts, the retailer missed out on a valuable opportunity to leverage user-generated content and reviews.
The responsibility of leveraging user-generated content and reviews does not solely fall on the marketing team. Rather, it should be integrated throughout the entire organization. Building a better infrastructure to encourage customers to share their experiences can involve incorporating calls to action in various touchpoints, such as receipts, packaging, and online platforms. By making it easy and accessible for customers to leave reviews and share their experiences, businesses can harness the power of user-generated content to enhance their brand reputation.
In order to build a better infrastructure for leveraging user-generated content and reviews, organizations need to prioritize this aspect of their marketing strategy. This can involve training employees to encourage customers to share their experiences, incorporating calls to action in various touchpoints, and actively monitoring and responding to customer reviews. By making user-generated content and reviews a central focus of their marketing efforts, businesses can build social credibility, enhance reputation, and ultimately drive sales and customer loyalty.
There is great importance of leveraging user-generated content and reviews in building social credibility and enhancing reputation for businesses. By prioritizing this aspect of their marketing strategy and integrating it throughout the organization, businesses can harness the power of customer testimonials and reviews to build trust, loyalty, and long-term relationships with their audience.
