Marketing in the attention economy
The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior, and the competitive marketplace.
LinkedIn Creation Tools That Help Empower Your Brand Building
Building a personal brand on LinkedIn is no small feat. But with over a billion users, the platform offers immense opportunities in front of a targeted audience. Yet many individuals aiming to establish their personal brand on LinkedIn often encounter various pain points that can delay their strategy.
Organic social media democratizes marketing
Organic social media has democratized marketing in a way that was previously unimaginable. In the past, businesses had to rely on spending significant amounts of money on advertising to reach their target audience.
The TikTokification of social media: how brands need to adapt.
Gary Vaynerchuk discusses the concept of the “TikTokification of social media” and how it is impacting businesses in creating content. This term refers to the rapid pace at which social media platforms are evolving, with TikTok being a prime example of a platform that has quickly risen to prominence and changed the way content is consumed and created.