Exploring the MarTech & CX Landscape
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations, determining which strategies truly drive conversions can feel like a daunting puzzle.
Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results.
Social media has transitioned from being a novel concept to an essential component of any successful business strategy. The sheer scale of social media—boasting over 5.4 billion active users—underscores its significance in shaping consumer behavior and driving business outcomes. However, many brands still underestimate the power of social media, viewing it as an optional channel rather than a critical driver of growth.
Just as SEO best practices require revision whenever Google’s periodic core updates take effect, so do social media best practices. We don’t traditionally think of written social media content in the context of SEO, but we should.
Social media has transcended its original purpose as a mere communication tool. With over 5.4 billion active users globally, it has become an essential component of business strategy, influencing various aspects of brand engagement, customer loyalty, and revenue generation. The misconceptions surrounding social media, particularly among C-suite executives, can lead to significant missed opportunities for businesses. This essay delves into the pivotal role of social media in driving business impact and the necessity for brands to adapt their strategies accordingly.
In an era where digital communication is ubiquitous, the nuances of how different generations interact and engage within online communities have become increasingly significant. Among these generations, Gen Z stands out for its unique approach to social media and community building. Gen Z’s quest for authentic community engagement is reshaping the landscape of social interaction and commerce.
User-generated content and reviews play a crucial role in building social credibility and enhancing reputation for businesses. Faith drivers are key elements in reinforcing the message of a brand and building trust among consumers. Jon Davids also highlights the importance of having other people endorse your brand, as their testimonials and reviews carry more weight and credibility than self-promotional content.
The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior, and the competitive marketplace.
Building a personal brand on LinkedIn is no small feat. But with over a billion users, the platform offers immense opportunities in front of a targeted audience. Yet many individuals aiming to establish their personal brand on LinkedIn often encounter various pain points that can delay their strategy.
Organic social media has democratized marketing in a way that was previously unimaginable. In the past, businesses had to rely on spending significant amounts of money on advertising to reach their target audience.
