My Courses
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AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a present-tense leadership test. Three interconnected themes dominate the landscape:
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Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance gap”: women increasingly feel unseen by advertising, leading directly to financial consequences for brands. This is not merely a creative challenge; it is a revenue problem that demands immediate, strategic attention from senior marketing and…
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Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller company to plug a feature gap is being replaced by a far more calculated and sophisticated strategy. The smartest players in the MarTech and CX platform space are no longer just building wider platforms; they are building deeper moats. Understanding…
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Yesterday’s MarTech News: March 7, 2026
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells a very different story. The most important press release of the day wasn’t a product launch — it was Supermetrics’ 2026 Marketing Data Report, covered by MarTech, which revealed that…
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Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something more profound: a framework of collaborative trust. Marketing teams are, rightly, adopting powerful, often low-code tools at an astonishing pace to drive results. This velocity, however, creates a vortex of new complexities and risks, disrupting traditional processes and challenging established…
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Yesterday’s MarTech News: March 6, 2026
These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this: AI is automating specific, well-defined workflows — not replacing marketing strategy. The gap between what vendors promise and what marketing teams actually experience is widening, and CMOs need to make…
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#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads…
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Adapting to the AI-Driven Local Search Landscape: Strategic Imperatives for Enterprise CX Leaders
The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant contraction in traditional local discovery channels, while simultaneously revealing a concentration of customer intent.
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The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust
Shift’s 2026 AI Consumer Insights Report, based on a survey of 1,448 adults conducted in February 2026, reveals a critical imperative for enterprises: while consumers embrace AI’s benefits, they demand granular control, transparency, and accountability. This report highlights that the next phase of AI adoption hinges on intentional design that prioritizes human agency over unbridled…
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Pega Blueprint Updates Make Vibe Coding Enterprise Ready
New AI assistant enables fast, secure design of agentic workflows built for how enterprises actually run
