My Courses
-
Yesterday’s Marketing Technology & AI News | May 5, 2026
Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes how work gets done, and those rebranding existing features with AI terminology. For Chief Marketing Officers (CMOs), the challenge is not whether to adopt AI; that decision is already made.
-
Expert Mode: Navigating the AI Trust Deficit Beyond the Black Box
The promise is immense: unprecedented speed in content creation, hyper-personalized campaign ideation, and data analysis at a scale previously unimaginable. Yet, alongside this excitement, a quiet anxiety is taking root. We are handing over critical functions to systems that are, by their very nature, probabilistic and opaque. The “black box” is no longer a niche…
-
Airship Announces 2026 Elevate Customer Experience Award Winners
Southwest Airlines, The Economist, and OneFootball among brands recognized at Elevate’26 Customer Experience Summit for setting the standard in mobile-first and AI-centered customer experiences
-
Micro-productivity can’t be all there is to gain from AI. Martech Futurist | May 2, 2026
This week’s research from HBR, Forrester, and MarketingProfs paints a clear picture: the CMOs winning with AI aren’t the ones with the most tools — they’re the ones who’ve redesigned how work actually gets done. Meanwhile, Forrester is projecting that 3 in 10 enterprises will actively damage customer experience in 2026 by deploying AI before…
-
Mathew Knowles, the architect behind Beyoncé, Solange, and Destiny’s Child’s rise, to speak at Global Tech Event WMF – We Make Future in Italy
Mathew Knowles, the architect behind Beyoncé, Solange, and Destiny’s Child’s rise, to speak at Global Tech Event WMF – We Make Future in Italy. The entrepreneur behind these global icons, along with major brand collaborations including Pepsi, Amazon, and Samsung, will take the stage in Bologna on June 25. The international entrepreneur, investor, and strategist…
-
Yesterday’s Marketing Technology & AI News | May 4, 2026
Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI competency is now the defining competitive variable in marketing.
-
#854: PGA TOUR’s Zach Carlson on creating an amazing fan experience
Following the recent Qualtrics X4 Summit in Seattle, we’re going to talk about what it takes to engineer a world-class fan experience. We’ll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and how they use real-time data not just to measure satisfaction, but to proactively shape the…
-
Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox
Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely in conjunction with Heinz Marketing, illuminates this tension. Based on a survey of over 200 marketing practitioners in lean, B2B environments, the study reveals that while marketers remain deeply…
-
New Optimizely Research Suggests AI’s Not Helping Marketers Regain Their Creativity
Optimizely, the leading digital experience platform (DXP) provider, today released new research, The Passion-Pressure Paradox, examining how AI pressure and complexity are impacting marketing teams’ work. Based on a survey of more than 200 marketers, the findings point to a growing disconnect between the work marketers are passionate about and the work that fills their day-to-day.
-
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The ability to generate, translate, and deploy content at a global scale is no longer a five-year plan; it’s a Tuesday afternoon task.
