My Courses
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Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.
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CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space
This article was written by Greg Kihlström for CMSWire. The marketing technology industry names a shift after the part of it that has the best demos and makes the best headlines. We called the last decade “composable” after an architecture, and we are now calling this one “agentic” after a mechanism. Both labels describe the…
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The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of artificial intelligence (AI), has rendered such static planning obsolete, if not outright dangerous. Today, strategy isn’t a destination you map out once a year; it’s a continuous process of navigation through a fog that refuses to lift.
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Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026
CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and beyond hinges not merely on marketing…
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Expert Mode: The Evolving Role of the Digital Front Door in the Age of AI
This shift from a central destination to a distributed digital presence requires more than just new tools; it demands a new mindset. In a recent conversation marking Sitecore’s 25th anniversary—a milestone that roughly parallels the rise of modern MarTech—CMO Michelle Boekoff-Bideck offered a clear-eyed perspective on this evolution.
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Yesterday’s Marketing Technology & AI News | June 27, 2026
Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not closing.
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The Merchant Side of Trust in Agentic Commerce
The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible. That’s one direction. The developments of late 2025 and 2026 have opened a second one, and it runs…
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1 step (efficient action) forward, and 2 steps (brand differentiation & creativity) back. Martech Futurist | June 26, 2026
Originally posted on GregKihlstrom.com: Recent research and insights from HBR, Forrester, and MarketingProfs point at the same problem from different directions, and a product launch from Databricks adds a fourth angle. AI is everywhere in marketing now. Most organizations are aiming it at speed and cost savings, while the things that actually grow a business…
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Yesterday’s Marketing Technology & AI News Digest | June 26, 2026
Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.
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Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
Today, we are at Forrester CX in New York City, and we’re going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn’t just about using AI in our marketing; it’s about marketing to AI. We’ll explore what…
