My Courses
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319: #319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better…
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318: #318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy. To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon…
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Selecting the Right PMO Model for Your Organization
A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …
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317: #317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore
Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure. Today we’re going to talk about how to create and deliver…
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Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …
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316: #316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT
Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience. To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital…
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MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
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Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …
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The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
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315: #315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves…
