My Courses
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New Book by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.
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314: #314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services. To help me discuss this topic, I’d like to welcome Laurence…
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Fast Company: Embracing the customer lifetime value model
This article was written by Greg Kihlström and originally published on Fast Company. Read the full article here. CLV is extremely important for those organizations that are embracing the …
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313: #313: Aligning CX Strategy with Challenges, Opportunities, and Leadership with Karen Mangia, Salesforce
Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real challenges and opportunities. To help me discuss this topic, I’d like to welcome Karen…
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First-party data strategies: an introduction for marketers
As a marketer, you know that data is an essential component of any successful marketing campaign. By collecting and analyzing data, you can gain insights into your customers’ preferences, …
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312: #312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications
Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN…
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311: #311: B2B Ecommerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce
Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B ecommerce platform and…
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310: #310: Growing and Scaling a Marketing Agency with Erik Huberman, CEO of Hawke Media
Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great results. To help me discuss this topic, I’d like to welcome Erik Huberman, Founder & CEO of…
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309: #309: Agile Approaches to AI & ML with Luke Arrigoni, Arricor AI
Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss this topic, I’d like to welcome Luke Arrigoni, CEO & Principal Data Scientist at Arricor…
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MarTech: The ROI of personalized experiences: Process measurements
This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to personalize, how efficiently they are performed and …
