My Courses
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The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series
In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.
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296: #296: Customer Success for Brand Success with Scott Salkin of Gainsight
According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams -…
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295: #295: Engaging virtual meetings and events with Sam Kolbert-Hyle, Brandlive
Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring? Today we’re going to talk about…
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294: #294: Creating a great post-purchase customer experience with Irina Poddubnaia, Trackmage
Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage. RESOURCES Learn more about Basecamp, including a free trial here: …
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Fast Company: The fundamentals of agile leadership
This article was written by Greg Kihlström for Fast Company. Read the full article here. Though it is beyond being a cliche at this point, I believe that people …
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293: #293: I have my customer journey map… now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order…
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Forbes: It’s Time to Think About Experience Operations
This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least …
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292: #292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million…
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3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the Episode Prefer to listen? Click play below to listen to …
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Martech: How to prepare teams for customer journey orchestration
This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be…
