My Courses
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291: #291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic…
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290: #290: Effective Brand Marketplaces with Adrien Nussenbaum, Mirakl
Today we’re going to talk about brand marketplaces and how brands can utilize them effectively. To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl. RESOURCES Mirakl website: The Agile Brand…
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289: #289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent. RESOURCES The Agile Brand podcast website: Sign up for The Agile…
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CMSWire: 3 Things to Consider Before Buying a Customer Data Platform
This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of …
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288: #288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group
Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital…
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Customer Experience Innovation Without Boundaries, with Justin Anovick, Optimizely
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the Episode Prefer to listen? Click play below to listen to …
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287: #287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled…
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Forbes: How Customer Journey Orchestration Changes Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …
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MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO
This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …
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286: #286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily…
