My Courses
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CMSWire: Defining Your Marketing Technology Philosophy
One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of platforms you incorporate or reject as…
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285: #285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require…
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The Importance of Addressing the Digital Divide for Better Employee Experience
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation As much as 30% of adults experience problems connecting to the internet at home, with 15% of …
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284: #284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze. RESOURCES Learn more about Basecamp, including a free trial here: …
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Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
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Forbes: Understanding When To Use Automation, Orchestration And Next Best Action
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …
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CMSWire: Agility Is No Longer Optional in Business
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for CMSWire. Read the rest of the article here. Agility …
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Healthy Organizational Cultures with Gary David, PhD, Bentley University
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
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Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
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Improving CX with Conversational AI, with Bob Summers, Goodcall
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
